Apple just announced that you can now download tracks to the new iPod touch over wifi. I love it – for so many reasons. First, I love the idea of getting music over the air, untethered. To me that is pretty awesome. I love it that it ties into the desktop environment – which is still central to pretty much everyone’s world in the US.
And I love it for strategic reasons for rVibe:
- Apple as a leader is putting wireless download into the public eye – a really good thing for the music download industry.
- It puts tremendous pressure on wireless carriers to up their game for music downloads (strategic alignment for us).
- It highlights how difficult it is to find music: In general it’s tough – but on a little hand held – ugh! Give me some recommendations! Don’t give me a top ten or the starbucks favorites!
- It high lights how lousy iTunes actually is for anything other than being a iPod sales tool.
I think our wireless strategy addresses an increasing gap in the over-the-air music download space for handheld devices. That gap being – too much music, too little window space, too limited interaction for finding music, and not enough control over the desktop environment.
Oh – and with the prevelence of txting, we have a KILLER way for super distribution to take off.